Turn a rough idea into a product worth making.

Over two weeks, I turn an early product idea into a clear creative direction, a refined concept, and a Product Blueprint you can hand off with confidence.

Discuss your idea

Selected clients / experience

Across footwear, apparel, and accessories.

02 / THE OPPORTUNITY

A product idea needs a point of view.

For people with a world already in motion.

Creators, public figures, and growing brands with an audience, identity, and the ambition to create a physical product.

Decide what’s worth pursuing.

We identify the product opportunity that makes the most sense for your world: what to create, who it is for, and why it deserves to exist.

The pieces exist. A coherent direction doesn't.

Ideas, preferences, references and fragments need a focused design process to become something tangible enough to make decisions around.

Discuss your idea

03 / THE SPRINT

Three meetings. One decisive direction.

Over two focused weeks, I immerse myself in your brand, audience and idea, using research, references, creative direction, storytelling, ideation, design and visualization to make the concept tangible.

Kickoff

Understand your world, your audience, your idea and the opportunity worth pursuing.

Direction Selection

Review 2–3 creative territories together, compare them, and choose the strongest route forward.

Final Handoff

Receive the refined concept and Product Blueprint: a usable document that captures what the product is, why it belongs in your world, and the creative direction the next development stage should preserve.

Discuss your idea

04 / THE HANDOFF

A concise Product Blueprint, ready to move.

You leave with:

One refined product concept

High-quality visualizations

Product story and creative rationale

References and moodboard

Materials, colour and visual direction where relevant

Key product details and differentiators

A clear creative direction for the next development stage

Something you can hand to an internal team or external development partner and say: “This is what we want to make.”

Discuss your idea

05 / FAQ

Questions, answered.

What does the sprint cost?

Do I need to know what product I want to make?

Is the final concept ready for manufacturing?

What kinds of products do you work on?

Can you continue into product development afterwards?

How much input do I have during the process?

What if I already know exactly what I want?

YMIR design / Oslo

“This is what we want to make.”

Discuss your product idea